MarKetPLace fLOw
'26
UX Overhaul
The client asked to optimize the discovery-to-product flow for a marketplace app. It suffered from high search reformulation rates and declining user discovery (SDR).
Goal: Improve the discovery UX while maintaining the existing brand structure and design system.
StrAteGy & REsearCh
By auditing industry leaders and conducting qualitative user interviews, I identified the core navigational bottlenecks. I translated these insights into a streamlined user flow designed to handle dense information architecture.
PrOtotYPinG
& vAliDatIOn
I quickly moved to pressure-test my ideas on Lo-Fi prototypes.
This allowed me to filter for high-impact solutions and implement only the features that measurably improved the discovery rate.
For the user:
Reduced Cognitive Load: Simplified the navigation and UI library to turn an overwhelming interface into a calm, tactile experience.
Visual Clarity: Integrated custom 3D imagery and a cleaned-up tap bar for a premium, high-end feel.
Intuitive Discovery: Eliminated search fatigue, allowing 100% of tested users to finish tasks without getting lost.
For the business:
Zero Drop-offs: Optimized search logic and hierarchy to ensure users stay in the conversion funnel.
Proven Efficiency: Iterative prototyping led to a 63% improvement in task success rates in a final product.
Future-Proof Design: Built an adaptive tablet architecture, ensuring the platform scales seamlessly to larger touch interfaces.
Legacy
Updated